Description: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem is the scarcity mindset-- left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. We are bombarded with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Explore simple tactics that can move us towards an abundance mindset, and cement healthy habits. Our world is overloaded with everything we are built to crave. The fix for scarcity brain isn’t to blindly aim for less. It is to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then life can be experienced in a new way—a more satisfying way.

Objectives: • Describe the scarcity mindset and its ancestral origins. • Explain subversive “scarcity cues” and subtle triggers that lead us into low-reward craving. • Understand strategies to move towards an abundance mindset. Describe the scarcity mindset, scarcity brain, and scarcity cues.

Presenter(s): Athletic Trainer 360

Status: Active

Activity Difficulty Level: Advanced

Domains:

• Assessment
• Evaluation and Diagnosis
• Health Care Administration and Professional Responsibility
• Risk Reduction
• Wellness and Health Literacy
• Therapeutic Intervention

Format: Virtual Asynchronous - On Demand

Dual Credentials and JA: Athletic Trainers Only

Start Date & Time: 01/01/2025 12:01 AM CST

End Date & Time: 02/01/2028 11:59 PM CST

Cost: $38.00

Capacity: 1000