Description: Athletic trainers provide significant value to patients, employers, healthcare systems, and communities, yet many struggle to effectively communicate that value. Articulating professional value requires understanding both clinical contributions and organizational impact. Effective communication of outcomes, expertise, and leadership can improve professional recognition and career opportunities. Developing a strong professional identity allows athletic trainers to advocate more effectively for themselves, their patients, and the profession. Understanding and communicating professional value is an essential component of leadership and professional responsibility.

Objectives: Define professional values and their role in athletic training practice. Identify strategies for communicating the value of athletic trainers to employers, stakeholders, and patients. Discuss how professional values influence leadership, advocacy, and career advancement. Examine barriers that prevent athletic trainers from effectively articulating their professional worth. Apply value-based communication techniques to strengthen professional identity and workplace influence.

Status: Active

Activity Difficulty Level: Essential

Domains:

• Health Care Administration and Professional Responsibility

Format: Virtual Asynchronous - On Demand

Dual Credentials and JA: Athletic Trainers Only

Episode Title: Articulating Professional Values

Host/Guest Names: Host: Shelby Daly

Start Date & Time: 10/05/2026 12:00 AM CDT

Cost: $0.00

CEUs: 1.25